Many early-stage founders and start-up CEO's believe that if they have colors, a logo, and a catchy name, their “brand” is complete. That misconception is one of the biggest threats to sustainable growth. Branding isn’t about decoration—it’s about meaning. It’s about making and keeping a promise that’s understood, trusted, and remembered. Brand Is a System, Not a Symbol Your brand isn’t your logo—it’s your promise. It’s how people feel when they buy from you, talk about yo