Expertise
Whether you need a roadmap, a reset, or full-on support, services are tailored to your stage and goals.
Brand Strategy & Positioning
Uncover your edge, clarify your voice, and stand out with purpose
Clear, compelling brand positioning statement, differentiation strategy backed by competitor analysis, messaging framework with key brand pillars, tagline and origin story development, audience segmentation and persona mapping, visual and verbal brand identity guide, one-page brand strategy snapshot.
GTM Strategy & Launch Plans
Launch smarter. From concept to shelf, you hit with traction
Launch positioning brief, channel strategy by segment (DTC, retail, foodservice, etc.), priority customer targets and personas, launch timeline and marketing calendar, messaging toolkit with campaign themes and value props, retail and/or channel sell-in toolkit, budget and resource plan, performance metrics and KPIs.
Marketing Ops & Growth Systems
Build the systems, workflows, and metrics behind your growth engine
Marketing org design and role clarity, workflow and collaboration system setup (Asana, Slack, Notion, etc.), marketing budget and resource model, reporting dashboard templates, KPI framework tied to business goals, paid/organic media tracking setup, lead funnel and campaign attribution map, tool and tech stack audit with recommendations.
Storytelling & Content Systems
Create stories that connect, scale, and convert across platforms
Core brand narrative and origin story, messaging hierarchy by audience segment, evergreen content pillars and story angles, social and email content playbook, channel-specific content templates, copy and creative briefing templates, UGC and influencer storytelling guide, quarterly content calendar framework.
Marketing Optimization & Roadmapping
Streamline your efforts, amplify what works, and grow with intention
Channel and tactic audit, paid and organic performance analysis, campaign calendar optimization, email and lifecycle marketing improvements, priority growth levers by stage, marketing tech stack assessment, KPI alignment and tracking framework, actionable 90-day marketing roadmap.
Fractional Marketing Leadership
Executive-level partnership—without the full-time overhead
Interim CMO or Head of Marketing support, marketing team mentoring and org development, executive planning and board/investor communications, annual and quarterly marketing planning, cross-functional leadership alignment (sales, product, ops), strategic partner and agency management, hiring and onboarding for key marketing roles, ongoing performance check-ins and course corrections.
+ Extended Services
Need more than marketing? I bring trusted partners for:
Graphic Design & Visual Brand
Fractional Sales & Operations:
GTM Strategy Across Segments & Channels, Sales Enablement & CRM Optimization, Strategic Planning, Budgeting & Forecasting, Org Design & Leadership Development, Investor Readiness & Private Equity Support, Operating Model & Process Evaluation, Logistics & Cost Optimization.
Fractional Sales & Operations: A.O. Carson