About North Current
Strategy in Motion. Built with Urgency.
North Current is built for brands at inflection points—whether launching something new or evolving to stay ahead. The work centers on sharp strategy, clear direction, and purposeful momentum for early-stage and transformation-stage companies.
Because transformation doesn’t wait, North Current plugs in fast—delivering clarity and traction in weeks, not months. There’s no bloated team, junior handoffs, or recycled frameworks. Just senior-level leadership from someone who’s been in the seat—leading launches, repositioning brands, building teams, and driving results.
The approach is hands-on and high-level, bridging strategy and execution without the fluff. Whether it’s a roadmap, a reset, or a fresh pair of eyes, North Current helps brands move forward with confidence.
Dawn M Jacobs - Marketing & Brand Strategist
Senior brand and marketing strategist with ~20 years of experience driving revenue, differentiation, and growth across startup and global brands. Her work spans from launching go-to-market strategies that deliver immediate traction to repositioning multimillion-dollar businesses for long-term success.
She has led transformative marketing efforts at Meati, Sensaria, MusclePharm, and Crocs—helping brands scale, become category leaders, and build deep customer loyalty. Her expertise spans brand positioning, integrated campaigns, innovation pipelines, and building marketing systems that turn strategy into real-world execution—fast.
Known for plugging in quickly and delivering clarity and results in weeks, not months, Dawn partners directly with founders and executive teams to navigate inflection points with purpose and momentum.
Extended Services
A.O. Carson
A.O. Carson brings a decade of experience scaling operations and revenue for high-growth startups and PE-backed brands. With a background in strategic planning, sales ops, and go-to-market execution, he specializes in building scalable systems that align teams, drive conversion, and prepare companies for investment or acquisition.
His expertise spans B2B sales strategy, CRM optimization, operating model design, and investor readiness—making him an invaluable partner for brands navigating inflection points or gearing up for growth.