Marketing Strategies

Let’s get one thing straight: AI isn’t here to steal your job (yet)—it’s here to take your busywork and give you back your genius. The internet’s already flooded with AI listicles and breathless hype. But if you’re building or repositioning a brand, you don’t need buzzwords—you need traction.

How to Build Smarter Go-to-Market Plans For many founders, growth is the north star—but profitable growth is the real challenge. I’ve seen too many startups burn through cash chasing awareness without understanding how marketing, pricing, packaging, and product decisions erode margin. This breaks down the hidden pitfalls I’ve seen while launching and scaling brands—and offers a smarter, margin-minded approach to go-to-market planning.